A/B Test Revenue Calculator
Calculate the revenue impact of your SaaS A/B tests by analyzing conversion rates and customer lifetime value (LTV).
Monthly Revenue Impact
$60k
+20.0% relative increase
50 additional conversions
Control Group
$300k
Projected revenue if all 10,000 monthly visitors were in control
250 conversions per month
LTV: $1,200 per customer
2.5% conversion rate
1,000 visitors in sample
Variant Group
$360k
Projected revenue if all 10,000 monthly visitors were in variant
300 conversions per month
LTV: $1,200 per customer
3% conversion rate
1,000 visitors in sample
Control Group
Variant Group
How It Works
This calculator helps you determine the revenue impact of your SaaS A/B test by analyzing conversion rates and customer lifetime value (LTV) for both control and variant groups. It projects the potential revenue impact if the test results were applied to all traffic.
Understanding the Results
The calculator analyzes your test results in three key areas:
- Monthly Revenue Impact: Shows the projected difference in monthly revenue between variant and control
- Conversion Impact: Displays the additional monthly conversions from the variant
- Group Performance: Breaks down each group's metrics including LTV per customer and conversion rates
Formulas
The calculator uses these key formulas:
Monthly Revenue = Conversion Rate × LTV × Monthly Traffic
Revenue Impact = Variant Monthly Revenue - Control Monthly Revenue
Monthly Conversions = Conversion Rate × Monthly Traffic
Common Use Cases
- Pricing Tests: Evaluate different pricing strategies and their impact on LTV
- Signup Flow: Measure conversion improvements in your signup funnel
- Upgrade Flow: Assess the impact of changes to your upgrade/upsell experience
- Feature Adoption: Test how new features affect conversion to paid plans
Tips for Improvement
- Use consistent time periods for LTV calculations
- Consider segmenting results by customer plan or tier
- Account for both conversion rate and LTV changes
- Monitor for any negative impact on other metrics