MRR Lab

SaaS Funnel Calculator

Model and anlyze your SaaS sales funnel from initial traffic to paid users.

Results

Overall Conversion Rate: 3.60%

Total Potential Revenue: $30k

Funnel Configuration

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The SaaS Funnel Calculator helps you model and analyze your conversion path, from initial user acquisition through to paid subscriptions. Track user drop-off at each stage, understand conversion rates, and calculate the user's expected value at each step of your funnel.

How It Works

  1. Enter your initial user count (e.g., monthly website visitors)
  2. Configure your funnel steps with names and conversion rates
  3. Set the lifetime value (LTV) for users who complete the funnel
  4. The calculator will show:
    • Users remaining at each step
    • Expected value per user at each stage
    • Total potential revenue
    • Overall funnel conversion rate

Understanding the Results

The calculator provides several key metrics:

User Flow

  • See how many users progress through each step
  • Identify major drop-off points in your funnel
  • Track conversion rates between steps

Value Analysis

  • Expected value per user at each stage
  • Total potential revenue from the entire funnel
  • Impact of conversion rate changes on revenue

Conversion Rates

  • Step-by-step conversion percentages
  • Overall funnel conversion rate
  • Cumulative probability of conversion

Common Use Cases

  1. Conversion Optimization

    • Identify bottlenecks in your funnel
    • Focus optimization efforts on high-impact steps
    • Model the impact of conversion improvements

  2. Revenue Forecasting

    • Project potential revenue from traffic
    • Understand value at each funnel stage
    • Model different pricing scenarios

  3. Marketing Planning

    • Calculate required traffic for revenue goals
    • Optimize marketing spend based on funnel metrics
    • Set realistic conversion targets

Limitations

  • Assumes linear progression through funnel steps
  • Does not account for:
    • Time delays between steps
    • Seasonal variations
    • Multi-touch attribution
    • Complex user journeys

Tips for Improvement

  1. Optimize Major Drop-offs

    • Focus on steps with lowest conversion rates
    • A/B test different approaches
    • Gather user feedback at problem points

  2. Balance Conversion vs. Volume

    • Sometimes lower conversion rates with higher volume is better
    • Consider cost per acquisition at each stage
    • Test different traffic sources

  3. Regular Monitoring

    • Track changes over time
    • Compare against industry benchmarks
    • Set improvement targets

Related Metrics

Core Metrics

Financial Metrics